Fundraising Academy Cause Selling Education
is coming to you live on The Nonprofit Show

Presented by Tony Beall
Sr. Director, Office of Program Administration, SEC Programs

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Our Webinars.

Fundraising Academy Cause Selling Education webinars feature engaging speakers and unique insights into an array of subject matters focused on enhancing the knowledge of nonprofit professionals. We offer these webinars on a monthly basis, free of charge to all registrants.

* Our webinars offer points in Category 1.B – Education of the CFRE International application for initial certification and recertification.

Upcoming Webinars

Tony Beall, Sr. Director, Office of Program Administration, SEC Programs

Cause Selling Cycle – Phase 2 Continued (Welcoming Objections)

Dive deeper into each step of the Cause Selling Cycle twice a month as Tony Beall, Sr. Director, Office of Program Administration, joins the American Nonprofit Academy to share his stories and best practices. Attend the live web show with professional peers in the nonprofit community. Tony will be joined by co-hosts Julia C. Patrick, CEO of The American Nonprofit Academy, and Jarrett Ransom, The Nonprofit Nerd and CEO of The Rayvan Group. Interact live and get feedback in real time.

Presented by:

  • Tony Beall, Sr. Director, Office of Program Administration, SEC Programs
Sharyn Goodson

Lessons Learned: Fundraising During COVID-19

The past year of COVID-19 has been a wild ride for nonprofits, full of unexpected challenges, new daily realities, and, in many cases, increased demand for services. Now we can look back at 2020 and reflect on the best practices that nonprofits have implemented in our new virtual world. Take a dive into the lessons learned and how fundraisers can continue supporting their organizations into 2021.

Join us in our upcoming webinar as we revisit successful strategies including how to be creative in communication and engagement with donors, holding special events, and identifying funding opportunities.

Presented by:

  • Sharyn Goodson, CFRE — Vice President of Philanthropy & Organizational Development, Leichtag Foundation

On-Demand Webinars

Tony Beall, Sr. Director, Office of Program Administration, SEC Programs

Cause Selling Cycle – Phase 2 Continued (Presentation / Storytelling)

Dive deeper into each step of the Cause Selling Cycle twice a month as Tony Beall, Sr. Director, Office of Program Administration, joins the American Nonprofit Academy to share his stories and best practices. Attend the live web show with professional peers in the nonprofit community. Tony will be joined by co-hosts Julia C. Patrick, CEO of The American Nonprofit Academy, and Jarrett Ransom, The Nonprofit Nerd and CEO of The Rayvan Group. Interact live and get feedback in real time.

Presented by:

  • Tony Beall, Sr. Director, Office of Program Administration, SEC Programs
Tony Beall, Sr. Director, Office of Program Administration, SEC Programs

Cause Selling Education on The Nonprofit Show – Phase 2

Dive deeper into each step of the Cause Selling Cycle twice a month as Tony Beall, Sr. Director, Office of Program Administration, joins the American Nonprofit Academy to share his stories and best practices. Attend the live web show with professional peers in the nonprofit community. Tony will be joined by co-hosts Julia C. Patrick, CEO of The American Nonprofit Academy, and Jarrett Ransom, The Nonprofit Nerd and CEO of The Rayvan Group. Interact live and get feedback in real time.

Presented by:

  • Tony Beall, Sr. Director, Office of Program Administration, SEC Programs
Hannah Berger, Director of Individual Giving & Communications, A Place Called Home.

Supercharge Your Fundraising Board

Your board of directors are your strongest, most loyal volunteers. They believe in your cause. They have made a commitment to advance your cause. How do you channel this drive and passion and guide your board into becoming a strong fundraising driver for your organization? This workshop will provide you with the tools to approach these conversations with your board, find the right fundraising fit for each member, and supercharge your board into a thriving fundraising machine.

Presented by:

  • Hannah Berger, Director of Individual Giving & Communications, A Place Called Home
Coming Soon...
Tony Beall, Sr. Director, Office of Program Administration, SEC Programs

Cause Selling Education on The Nonprofit Show

Dive deeper into each step of the Cause Selling Cycle twice a month as Tony Beall, Sr. Director, Office of Program Administration, joins the American Nonprofit Academy to share his stories and best practices. Attend the live web show with professional peers in the nonprofit community. Tony will be joined by co-hosts Julia C. Patrick, CEO of The American Nonprofit Academy, and Jarrett Ransom, The Nonprofit Nerd and CEO of The Rayvan Group. Interact live and get feedback in real time.

Presented by:

  • Tony Beall, Sr. Director, Office of Program Administration, SEC Programs
Fundraising Academy Cause Selling Education logo.

Inside The Mind Of A Donor: Cause Chat With Philanthropist Laura Galinson

Join our February webinar for an intimate conversation with long-time philanthropist Laura Galinson. We will explore the importance of building authentic relationships with donors and dive deeper into understanding what drives a donor to give.

Presented by:

  • Laura Galinson, Director of Community Relations, Mission Driven Finance
  • Sharyn Goodson, CFRE, Vice President of Philanthropy & Organizational Development, Leichtag Foundation
Fundraising Academy Cause Selling Education logo.

Stewardship in 2021: Preventing Donor Fatigue

As a result of the pandemic, donors are being bombarded with donor requests and nonprofit are suffering from donor fatigue. This webinar will explore what donor fatigue looks like, its causes, and how to use Cause Selling strategies to overcome it. You will learn tips to turn your donors into long-time supporters of your organization. This will be a 90 minute webinar.

Presented by:

  • Tony Beall, National Director, Fundraising Academy
  • Traci Allyn Shur, CFRE, Director of Philanthropy, Multiple Sclerosis Foundation; and Fundraising Consultant
Jack Alotto, Trainer, Fundraising Academy

Listen Your Way Into a Gift: Virtual Conversations with Donors

In this webinar, you’ll learn the central role of Need Discovery in the Cause Selling Cycle, review questioning techniques and the questions every donor needs to answer, as well as learning effective techniques for developing genuine listening skills.

Presented by:

  • Jack Alotto, Trainer, Fundraising Academy
Fundraising Academy Cause Selling Education logo.

Going Virtual: Redesigning Your Next Fundraising Event and Campaign

Panelists:

  • Laura Rice, Sr. Director of Development, National University
  • Bri Tournas, Development and Events Manager, Junior Achievement of Arizona

In this live panel webinar you will learn how two organizations have adapted in-person events and campaigns into successful virtual fundraising events and campaigns in this fundraising landscape. Discover how to leverage technology, recalibrate metrics, strategically approach email and social media communications, and activate your stakeholders to build revenue for your organization and steward authentic donor relationships in a virtual setting.

Presented by:

  • Jessie Story, Marketing Project Manager for Fundraising Academy at Maricopa Community College District
Francisco Martinez, Educator, Speaker, and Professional Marketing Consultant and Trainer, Sanford Institute of Philanthropy

Digital Strategies For Today’s Fundraising Landscape

This webinar highlights why online fundraising is vital to your organization’s long-term fundraising strategy, explores ways to position your organization on social media, shows how to cultivate peer-to-peer fundraising and provides details to improve data analytics.

Presented by:

  • Francisco Martinez, Educator, Speaker, and Professional Marketing Consultant and Trainer, Fundraising Academy
Tamika Franklin

Revitalizing your Prospecting Strategy

In this webinar you’ll learn how to data mine your existing database and resources to identify and qualify prospects; discover how to thoughtfully leverage referrals and centers of influence to open new doors to prospects; and practice qualifying prospects using MADDEN, a proven prospect qualifying process.

Presented by:

  • Tamika Franklin, Director of Development, The Preuss School UC San Diego
Erin Jones, Director of Major & Planned Giving, University of San Diego.

Planned Giving In A New Fundraising Landscape

In this webinar you’ll learn how to qualify and curate leads for a more targeted engagement strategy; communicate your cause with prospects, donors and colleagues during a time of crisis; and ramp up your stewardship program in an uncharted fundraising landscape.

Presented by:

  • Erin Jones, Director of Major & Planned Giving, University of San Diego
Lenise Andrade, Development Director, Boys & Girls Clubs of San Dieguito.

Time Management: The Surprising Secret to Fundraising Success

Time management can seem like an intimidating topic. In this webinar you’ll learn how to manage your time and take control of your activities. Lenise will teach you how to establish processes that help you direct your actions and achieve focus for better results in your fundraising career.

Presented by:

  • Lenise Andrade, Development Director, Boys & Girls Clubs of San Dieguito
Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Sanford Institute of Philanthropy

Fundraising & Advocacy Strategies for Nonprofits: Pandemic Response

In this webinar, you’ll learn about the strategies you can take now to protect your organization during these uncertain times. You’ll complete the webinar equipped to take timely and effective action.

Presented by:

  • Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Fundraising Academy
Francisco Martinez, Educator, Speaker, and Professional Marketing Consultant and Trainer, Sanford Institute of Philanthropy

Setting Up Your Approach with a Digital Twist

In this webinar, we’ll explore the most effective ways to grow your social media reach and tap into the unique opportunities of each platform.

Presented by:

  • Francisco Martinez, Educator, Speaker, and Professional Marketing Consultant and Trainer, Fundraising Academy
Kathy Drucquer Duff, Founder, KDD Philanthropy

Fundraising For Academic Leaders Webinar Series – Building Program Champions In Higher Education

In this webinar, we’ll explore how to identify and activate influential supporters to take their advocacy to the next level.

Presented by:

  • Kathy Drucquer Duff, CFRE, Founder, KDD Philanthropy
Tony Beall, Sr. Director, Office of Program Administration, SEC Programs

Getting from “No” to “Yes”: Welcoming Objections & Gaining Commitment

There’s no getting around it. If you’re a nonprofit fundraiser, you will face objections from donors. Instead of trying to avoid or ignore them, smart fundraisers see objections for what they really are: opportunities.

Presented by:

  • Tony Beall, Director, Fundraising Academy
Jeff Stanger, Education Resources Manager, CFRE

When IT Hits the Fan: Everyone’s Role in Crisis Communications

Don’t miss this opportunity to learn how you can prepare your organization for crisis before it hits. Organizations of any size and in any sector of the nonprofit world can be pulled into a controversial issue. But you can be prepared and confident when the time comes.

Presented by:

  • Jeff Stanger, Education Resources Manager, CFRE
Kathy Drucquer Duff, Founder, KDD Philanthropy

Fundraising For Academic Leaders Webinar Series – The Changing World of Philanthropy

Does your institution need more investors? Do you have ownership in ensuring the fiscal health of your institution? Cause Selling the Sanford Way may be the solution you’ve been seeking. Learn about the relationship-driven donor cycle and the role an academic leader plays in each stage, and gain a better understanding of how to build donor work into your role.

Presented by:

  • Kathy Drucquer Duff, CFRE, Founder, KDD Philanthropy
Kristin Romaine, Trainer, Sanford Institute of Philanthropy.

The Magical Force of Major Gift Donors

Strong donor relationships are critical to fundraising success at all stages of the development cycle and at all levels of giving. This webinar covers how to invest in the practice of valuing, nurturing, and earning donor loyalty from the start to retain your loyal donors before and after the holiday giving season.

Presented by:

  • Kristin Romaine, Trainer, Fundraising Academy
Beth Kanter, Master Trainer, Speaker, and Author

Thought Leader Series: The Happy, Healthy Nonprofit With Beth Kanter

This webinar covers the latest thinking on well-being in the nonprofit workplace based on presenter Beth Kanter’s book, “The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout.” Hear examples and insights from nonprofits that have created and implemented a culture of well-being in the workplace that supports results.

Presented by:

  • Beth Kanter, Master Trainer, Speaker, and Author
Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Sanford Institute of Philanthropy

Winter Is Coming! Now’s The Time To Plan Your End-Of-Year Campaign!

December is the single biggest month for charitable contributions to nonprofit organizations – more than 30% of annual gifts come in December! So, how do you make the most of this year-end-giving blitz? Start planning early.

Presented by:

  • Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Fundraising Academy
Tony Beall, Sr. Director, Office of Program Administration, SEC Programs

Approaching The Prospective Donor: Step 3 Of The Cause Selling Cycle

First impressions matter — you’ll never get a second chance to make one, so make the initial meeting count. During this webinar, we’ll discuss both your nonverbal approach and verbal greeting, as well as describe the seven interest-capturing statements that deepen your connection with prospective donors.

Presented by:

  • Tony Beall, Director, Fundraising Academy
Armando Zumaya, Vice President of Development at Goodwill Industry and Trainer at Sanford Institute of Philanthropy

Diversity, Equity, And Inclusion Series: Prospecting For Diverse Major Donors

This valuable webinar will help you identify actual methods and techniques for broadening your pipeline to include a more diverse major donor base.

Presented by:

  • Armando Zumaya, Vice President of Development at Goodwill Industry and Trainer at Fundraising Academy
Elizabeth Hilbert, Product Marketing Manager, Classy

Set Yourself Up For Success With Peer-To-Peer Fundraising

Whether you’re looking to expand your donor base, grow awareness for your mission, or give your supporters a new way to get involved, peer-to-peer fundraising is a strategy you can’t ignore. This webinar will dive into the strategies and tactics needed to plan and execute a successful peer-to-peer campaign.

Presented by:

  • Elizabeth Hilbert, Product Marketing Manager, Classy
Francisco Martinez, Educator, Speaker, and Professional Marketing Consultant and Trainer, Sanford Institute of Philanthropy

The Missing Link In Your 2019 Digital Fundraising Strategy

Digital fundraising has become a vital tool to effectively and creatively engage, inform, and steward your donors. Join our webinar to learn how to determine the right digital platforms and set goals for your nonprofit’s social media strategy that map to your organization’s strategic goals.

Presented by:

  • Francisco Martinez, Educator, Speaker, and Professional Marketing Consultant and Trainer, Fundraising Academy
Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Sanford Institute of Philanthropy

Cause Selling: The 8 Step Cycle That Fundraisers Need To Know

Cause Selling is the key to forming long-term relationships that ensure the future of your nonprofit. Fundraising Academy’s Cause Selling Cycle explores the eight steps that successful fundraisers must take to achieve and surpass their goals. Based on proven for-profit business principles, these steps have been uniquely formulated to combine the best of the business world with the heart of nonprofit fundraising.

Presented by:

  • Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Fundraising Academy
Valaida Fullwood, Award inning author and thought leader.

Diversity, Equity & Inclusion Series: Engaging Black Philanthropists

This webinar discusses the importance of building meaningful relationships with black donors and communities and why black giving matters.

Presented by:

  • Valaida Fullwood, Award winning author and thought leader
Nick Kulik, Director of Development, University of Toledo Foundation College of Engineering

The Millennial MGO: How To Be Successful When Everyone Sees You As Their Kid

Kulik will share career strategies, including dealing with multi-generational offices and successfully building relationships with your organization’s donors.

Presented by:

  • Nick Kulik, Director of Development, University of Toledo Foundation College of Engineering