Fundraising Academy
Cause Selling Education on The
Nonprofit Show

Dive deep into each step of the Cause Selling Cycle as Tony Beall, Sr. Director of Fundraising Academy, joins the American Nonprofit Academy on The Nonprofit Show to share his stories and best practices. Tony is joined by co-hosts Julia C. Patrick, CEO of The American Nonprofit Academy, and Jarrett Ransom, The Nonprofit Nerd and CEO of The Rayvan Group. In this series, you will learn how to connect potential donors with your cause and build stronger relationships with them.

Key Takeaways:

• The importance of prospecting and pre-approach in an increasingly competitive nonprofit sector
• The importance of developing genuine listening skills
• How to build units of conviction for use in your presentations
• Basic strategies for overcoming objections
• How to recognize donation signals as the moments when a successful ask is most likely
• Keys for retaining a higher number of donors

The past year of COVID-19 has been a wild ride for nonprofits, full of unexpected challenges, new daily realities, and, in many cases, increased demand for services. Now we can look back at 2020 and reflect on the best practices that nonprofits have implemented in our new virtual world. Take a dive into the lessons learned and how fundraisers can continue supporting their organizations into 2021.

This webinar highlights why online fundraising is vital to your organization’s long-term fundraising strategy, explores ways to position your organization on social media, shows how to cultivate peer-to-peer fundraising and provides details to improve data analytics.

In this webinar you’ll learn how to data mine your existing database and resources to identify and qualify prospects; discover how to thoughtfully leverage referrals and centers of influence to open new doors to prospects; and practice qualifying prospects using MADDEN, a proven prospect qualifying process.

In this webinar you’ll learn how to qualify and curate leads for a more targeted engagement strategy; communicate your cause with prospects, donors and colleagues during a time of crisis; and ramp up your stewardship program in an uncharted fundraising landscape.

Time management can seem like an intimidating topic. In this webinar you’ll learn how to manage your time and take control of your activities. Lenise will teach you how to establish processes that help you direct your actions and achieve focus for better results in your fundraising career.

In this webinar, you’ll learn about the strategies you can take now to protect your organization during these uncertain times. You’ll complete the webinar equipped to take timely and effective action.

In this webinar, we’ll explore the most effective ways to grow your social media reach and tap into the unique opportunities of each platform.

In this webinar, we’ll explore how to identify and activate influential supporters to take their advocacy to the next level.

There’s no getting around it. If you’re a nonprofit fundraiser, you will face objections from donors. Instead of trying to avoid or ignore them, smart fundraisers see objections for what they really are: opportunities.

Don’t miss this opportunity to learn how you can prepare your organization for crisis before it hits. Organizations of any size and in any sector of the nonprofit world can be pulled into a controversial issue. But you can be prepared and confident when the time comes.

Does your institution need more investors? Do you have ownership in ensuring the fiscal health of your institution? Cause Selling the Sanford Way may be the solution you’ve been seeking. Learn about the relationship-driven donor cycle and the role an academic leader plays in each stage, and gain a better understanding of how to build donor work into your role.

Strong donor relationships are critical to fundraising success at all stages of the development cycle and at all levels of giving. This webinar covers how to invest in the practice of valuing, nurturing, and earning donor loyalty from the start to retain your loyal donors before and after the holiday giving season.

This webinar covers the latest thinking on well-being in the nonprofit workplace based on presenter Beth Kanter’s book, “The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout.” Hear examples and insights from nonprofits that have created and implemented a culture of well-being in the workplace that supports results.

December is the single biggest month for charitable contributions to nonprofit organizations – more than 30% of annual gifts come in December! So, how do you make the most of this year-end-giving blitz? Start planning early.

First impressions matter — you’ll never get a second chance to make one, so make the initial meeting count. During this webinar, we’ll discuss both your nonverbal approach and verbal greeting, as well as describe the seven interest-capturing statements that deepen your connection with prospective donors.

This valuable webinar will help you identify actual methods and techniques for broadening your pipeline to include a more diverse major donor base.

Whether you’re looking to expand your donor base, grow awareness for your mission, or give your supporters a new way to get involved, peer-to-peer fundraising is a strategy you can’t ignore. This webinar will dive into the strategies and tactics needed to plan and execute a successful peer-to-peer campaign.

Digital fundraising has become a vital tool to effectively and creatively engage, inform, and steward your donors. Join our webinar to learn how to determine the right digital platforms and set goals for your nonprofit’s social media strategy that map to your organization’s strategic goals.

Cause Selling is the key to forming long-term relationships that ensure the future of your nonprofit. Fundraising Academy’s Cause Selling Cycle explores the eight steps that successful fundraisers must take to achieve and surpass their goals. Based on proven for-profit business principles, these steps have been uniquely formulated to combine the best of the business world with the heart of nonprofit fundraising.

This webinar discusses the importance of building meaningful relationships with black donors and communities and why black giving matters.

Kulik will share career strategies, including dealing with multi-generational offices and successfully building relationships with your organization’s donors.