Maximizing Fundraising Impact Through Community Building

Community building at its core is bringing people together and creating a sense of belonging. There are various ways to do this within your organization, but how does this strategically fit into advancing your mission and making a true impact? Using the four-part framework, you will learn how to approach community building using value-based techniques that will help you deepen your relationships, expand your partnership footprint, diversify your donor pipeline, and strengthen your cultivation practices for social and fiscal transformation in the communities where you live and work.

Key Takeaways:

  • Discover a four-part framework for community building that can propel your impact in fundraising.
  • Define and apply value-based techniques to inform your tailored Community Building Plan (CBP).
  • Engage prospective donors and liberation partners by adapting your Approach and focusing on meaningful Stewardship.
  • Integrate the relationship-driven Cause Selling Cycle in your Community Building and Fundraising efforts.


Lisa J. Baxter
Chief Community Builder, The Coleman-Baxter Agency, LLC.

A fundraising practitioner for 17 years, Lisa has successfully raised millions of dollars for local, regional, and national nonprofit organizations and has led and mentored high-performing teams. She is the Chief Community Builder of The Coleman-Baxter Agency, LLC., Immediate-Past President of the Association of Fundraising Professionals of Greater Los Angeles and has served on the Board of Directors for six years. Lisa held prior roles at MLK Community Health Foundation, After-School All-Stars Los Angeles, Starlight Children’s Foundation, Make-A-Wish Greater Los Angeles, and Children’s Hospital Los Angeles. She is a proud Afro-Latina, bibliophile, marathon dancer, and Bishop’s mama.