Explore professional fundraising training programs and earn CFRE Education Credits.

Fundraising Academy Cause Selling Certificates

Fundraising Academy Cause Selling Education offers professional training programs that give emerging fundraisers the tools they need to make an immediate impact in the field.

  • Enhance your relationship-driven fundraising practice.
  • Build a strong professional network in our peer-to-peer, cohort-based learning environment.
  • Earn 49+ CFRE points toward your CFRE International certification or recertification.
  • Achieve your fundraising goals with our unique, relationship-driven Cause Selling approach.
  • CFRE: Full participation in Fundraising Academy is applicable for points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

ProfessionalTraining Programs

Live Quarterly Workshop Series

Demystifying Planned Giving
July 10, 2024 | 10:00 – 11:30am PT

  • Eligible for 1.5 CFRE credits
  • Online

In this workshop, you will learn how to listen for donor cues and navigate Planned Giving conversations that are natural, thoughtful, respectful, and focused on donor interests.

  • Understanding Planned Giving concepts: Learn about various Planned Giving tools such as bequest intentions, beneficiary designations, gifts of appreciated assets, and gifts that produce income for donors.
  • Overcoming objections: Develop strategies for addressing common donor objections and concerns related to making a major gift to your organization.
  • Understanding donor motivations: Gain insights into donor motivations and values that drive philanthropic decisions, allowing you to tailor your conversations accordingly.

Online Cause Selling Essentials

Online Training. Relationship-driven Results.

  • Eligible for 49+ CFRE points
  • Online
The Online Cause Selling Essentials is a live, cohort-based virtual fundraising certificate program for fundraisers with zero to five years of experience cultivating individual donors. Through the cohort-based training model, participants connect and collaborate with their peers to: discover effective lead qualification strategies; redefine donor objections; practice their Ask; explore different social styles; understand their ethical responsibilities; and more. This program may be offered in a virtual, in-person, or hybrid format, contingent upon safety protocols and geographic location. If you’re interested in custom training for your organization, please contact

Our Programs Cover Key Topics Such As:

Cause Selling: A Guide To Relationship-Driven Fundraising

Cause Selling: A Guide to Relationship-Driven Fundraising

Major Gifts

Major Gifts

Planned Giving

Planned Giving

Ethics in Fundraising

Ethics in Fundraising

Trends in Philanthropy

Trends in Philanthropy

Donor Social Styles

Donor Social Styles

Digital Fundraising Strategies

Digital Fundraising Strategies

Current Topics!

And Current Topics!

Alaina Purcell photo

Hear from Fundraising Academy Alumni

“You get ample opportunity to practice what you learn before taking those lessons into the real world. The courses have given me the tools to meet my fundraising goals without fundamentally changing who I am.”

Alaina Purcell, Marketing & Development Specialist

Take Action with Professional Training that Equips You to:

Gain Confidence icon.

Gain Confidence

Boost your fundraising abilities and advance your career.

Cultivate Donors icon.

Cultivate Donors

Identify, engage, and retain individual donors.

Build Relationships icon.

Build Relationships

Develop key relationship-driven strategies.

Make the Ask icon.

Make the Ask

Learn and practice your pitch to effectively secure donor support.

Build Your Community

Grow Your Community

Develop a network of peers.

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