Events: Goal Setting Strategies!

Events are an important tool for fundraisers and can have an immense impact! A strategic event can offer relationship-building opportunities, create chances to connect with your constituents, and involve the community you serve. Learn how to re-evaluate your organization’s event strategies and discover how goal setting can help you and your team produce an event that maximizes Cause Selling strategies!

Presented by:

  • Laura Rice, MBA, CFRE
    Senior Director of Sustaining Philanthropy, San Diego Zoo Wildlife Alliance
  • Muhi Khwaja, MPA, CFRE, CFRM
    Trainer, Fundraising Academy and Co-founder & Director of Development and Philanthropy, American Muslim Community Foundation


  • Hear directly from content experts who will share how they use events as a tool in the relationship-driven fundraising cycle.
  • Learn how to build an effective event strategy with a clear goal in mind.
  • Equip your team with important questions to effectively re-evaluate your annual event calendar.