Six Foundational Tools for Today’s Fundraising Professional

Fundraisers are the bridge between donors and the great impact that can be made in a community. All of this is done by cultivating a culture of giving. But how do you prioritize your career and build a strong foundation in this nuanced, relationship-driven profession?

Much of your success as a fundraiser hinges on what you do before you ever call on the first prospective donor. Today, success in the fundraising profession relies on your abilities to communicate the right knowledge about your cause and gain important insight about your donors. It also calls for the effective use of technology, data, and other analytic tools.

This webinar will dive into six key foundational elements needed to build a long-lasting and rewarding career in fundraising that prioritizes genuine connections. Join presenter Tamika Franklin, CFRE and explore how to foster lasting relationships and develop a career plan for self-motivation and goal setting in the fundraising profession.

Presented by:

  • Tamika Franklin, CFRE
    Senior Director, Southern California Major Gifts, UC Berkeley


  • Understand the key aspects of a cause’s mission and positioning statement and how to communicate these to your community.
  • Define unique aspects of donor demographics and identify different types of donor motivations.
  • Utilize data and technological tools to analyze and discover trends in giving.
  • Prioritize the act of goal setting as a fundraising professional in a way that helps you bring more meaning and motivation to your career.