Have you ever faced an ethical dilemma in your fundraising work? Let’s explore real-life scenarios and discuss how to handle them. This webinar will delve into the crucial role of trust and transparency in philanthropy and how nonprofits can build and maintain them to create a loyal donor base.
Through interactive case studies, this presentation will provide attendees with practical tools and strategies for implementing sound ethical principles in their organizations. Participants will gain a better understanding of how to build a culture of accountability that supports their fundraising efforts and fosters long-term donor loyalty. Join us for this insightful and engaging session to enhance your organization’s ethical practices and donor relationships.
- Learn and apply ethics rationale and accountability in fundraising
- Understand ethics accountability in the Cause Selling Cycle
- Explore the seven principles of ethics and accountability
- Review enhanced ethical standards to apply in decision-making
- Apply your ethical decision-making skills
Adrianna O’Donnell, MBA, CFRE
Director of Philanthropy, San Ysidro Health
Trainer, Fundraising Academy
Adrianna O’Donnell is the Director of Philanthropy at San Ysidro Health, where she is responsible for the oversight, planning, and implementation of a comprehensive fundraising program that secures financial resources to support the organization’s safety net services and strategic plan. Adrianna has over 20 years of experience managing successful resource development and marketing programs for local, national, and international organizations. San Ysidro Health is one of San Diego County’s largest and most well-respected nonprofit community health providers, caring for over 110,000 patients at 50 program & clinic sites.