In this webinar, you will learn how to structure meaningful, question-driven conversations that will help build lasting relationships with donors. Because the entire process should be focused on the donor, the Need Discovery step is the most critical. It’s there for you to ask questions and get to know your donors so that you can discover what matters most to them. At its core, fundraising is engaging donors and learning what they do, how they do it, who they do it with, and why they do it that way. Find the answers to those things, and you can align what matters most to them and your cause. Together we will study the functions served by various types of questions and when to use them in the Cause Selling Cycle.
- Tim Hogan (Vice President of Strategic Partnerships, Roadtrip Nation)