Winter Is Coming!
Now’s The Time To Plan Your
End-Of-Year Campaign!

Katie Adams Farrell
Co-founder, Kerredyn Collaborative

Date and Time

  • Wednesday, August 21, 2019
  • 11 am - 12 pm PST / 2 - 3 pm EST


  • Online


  • Free

About the Webinar

December is the single biggest month for charitable contributions to nonprofit organizations – more than 30% of annual gifts come in December! So, how do you make the most of this year-end-giving blitz? Start planning early.In this webinar, we will walk you through the steps to planning a successful year-end campaign that goes beyond email to make your most treasured donors feel the warm and fuzzies and attracts new friends to your cause too.

Key Takeaways

Get tips for crafting a compelling story for your year-end campaign.

Generate ideas for including your major gifts donors in year-end giving.

Sample year-end campaign formats and timelines to meet multiple objectives

Multi ethnic group of young people sitting at the table and discussing. Creative people co-working in startup office.
Katie Adams Farrell headshot

Katie Adams Farrell

Co-founder, Kerredyn Collaborative

Katie Farrell is an entrepreneurial fundraising and nonprofit industry expert. Specializing in strategic planning, fund development, and database management, Farrell has managed projects and helped nonprofits across Southern California raise hundreds of millions of dollars.

She co-founded her company, Kerredyn Collaborative, with the mission to amplify social impact through strategic planning, innovative project design, marketing, and fundraising. Kerredyn provides a range of services to clients locally and globally, from web development to grant writing.

This webinar applies concepts from the cause selling cycle to year-end giving to help fundraisers build campaigns that support their cause and their goals year-round. Concepts include goal-setting, positioning (story-telling), targeting, demographics, technology, and analytics.

Register Now