Cause Selling: The 8 Step Cycle That Fundraisers Need To Know

Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Sanford Institute of Philanthropy

Cause Selling is the key to forming long-term relationships that ensure the future of your nonprofit. Fundraising Academy’s Cause Selling Cycle explores the eight steps that successful fundraisers must take to achieve and surpass their goals. Based on proven for-profit business principles, these steps have been uniquely formulated to combine the best of the business world with the heart of nonprofit fundraising.

Presented by: Katie Adams Farrell, Co-founder, Kerredyn Collaborative and Trainer, Fundraising Academy