Fundraising
Course Bundles
Online Fundraising Training for Every Career Stage
Build essential skills, deepen donor relationships, and earn CFRE points.
Course Bundles
Self-paced fundraising courses to help you start, refresh, or advance your fundraising journey.
Bundle 1: Fundraising Fundamentals
For early-career professionals & those exploring a fundraising career
Modality: Self-paced | Estimated Time: 35 hours | CFRE Eligible Education Points: 35
Description: This foundational bundle covers the basics of fundraising, including Cause Selling, donor personas, ethics, and effective time management.
Bundle 1 Courses:
FUN600: An Introduction to Cause Selling – Relationship-Driven Fundraising
This course introduces the principles of Cause Selling and core fundraising skills to help you build meaningful donor connections and advance your mission. It lays the foundation for the Cause Selling Certificate, covering fundraising fundamentals, time management, communication, and donor motivation.
FUN610: Fundraising Foundations – Finding Your Why & Understanding Why People Give Selling: Relationship-Driven Fundraising
This course builds a strong foundation in effective fundraising, exploring donor motivations, the ASADA Donation Decision Process, and communication strategies that support meaningful donor relationships.
FUN620: Fundraising Basics – Crafting Donor Personas & Ethics in Fundraising
Learn how an organization’s code of conduct guides ethical fundraising and business development. By the end, you’ll be ready to build trust, make sound decisions, and uphold integrity in every Cause Selling interaction.
FUN630: Fundraising Essentials – Six Powerful Fundraising Tools, Time Management
In this course, you’ll explore the Pillars of Success to thrive in a Cause Selling career. Learn to define your competitive advantage, use data to guide donor strategy, and apply time management techniques to boost your effectiveness — all through a practical, impact-driven approach to fundraising.
Bundle 2: Cause Selling: Relationship-Driven Fundraising
For fundraisers, nonprofit staff, and volunteers of all levels
Modality: Self-paced | Estimated Time: 45 hours | CFRE Eligible Education Points: 45
Description: This foundational bundle covers the basics of fundraising, including Cause Selling, donor personas, ethics, and effective time management.
Bundle 2 Courses:
FUN600: An Introduction to Cause Selling – Relationship-Driven Fundraising
This course introduces the principles of Cause Selling and core fundraising skills to help you build meaningful donor connections and advance your mission. It lays the foundation for the Cause Selling Certificate, covering fundraising fundamentals, time management, communication, and donor motivation.
FUN640: Prospecting – Converting Leads into Qualified Donors
In a competitive industry, learn to identify your ideal prospects and turn referrals into your most powerful tool. Master the use of Centers of Influence to connect with new investors, apply the M.A.D.D.E.N. qualification approach to focus your efforts, and gather key insights to qualify leads effectively and confidently secure your first meeting.
FUN650: Donor Cultivation – Approach, Need Discovery, Presentation
Learn to make a powerful first impression, ask insightful questions, and build trust through active listening. Master presentation techniques that captivate audiences and align your cause with donors’ passions. By the end of this course, you’ll confidently approach donors, foster lasting relationships, and present your mission with impact.
FUN660: The Ask – Confirming the Gift, Handling Objections
This course focuses on the skills needed to confidently confirm the gift — an essential step in the Cause Selling Cycle. Learn to uncover and address donor concerns using a step-by-step Handling Objections roadmap, recognize giving signals, and master the art of the ask.
FUN670: Fostering Donor Loyalty
Benefit from high-quality donor cultivation and stewardship training to inspire loyalty. Master segmentation, engagement, and personalized communication to maximize current donors and re-engage lapsed ones. Create effective stewardship plans that inspire continued investment and build lasting donor relationships.
Fundraising Essentials Certificate
This comprehensive, self-paced fundraising certificate program combines all the courses from our bundles! You’ll learn fundraising basics and essentials — from crafting donor personas to perfecting your pitch — and walk away confident in your ability to meaningfully engage donors, foster long-term loyalty, and boost your organization’s revenue. Plus, you’ll earn 125 CFRE education points! Learn More.